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West Bund Museum
x Centre Pompidou

Personal Project

     Product Design

OverviewThe “Centre Pompidou x West Bund Museum Project” commenced in Shanghai in 2019, representing the most significant cultural exchange and collaboration between France and China to date. I had the opportunity to develop the museum’s visual identity with extensions of product packaging, museum merchandise, digital contents across platforms and promotional materials working closely with the museum president. Our approach was to draw inspiration and resources from world-renowned artworks in Centre Pompidou’s collection, in order to create merchandise that could serve as accessible ambassadors of global culture for Chinese audiences. With a cohesive and consistent brand identity developed across physical and digital contents, we aimed to foster a meaningful connection between the two nations and promote cultural understanding through a shared appreciation 
of art.
Museum Visual Identity
Passing Through Exhibition by Francoise Petrovtchi